Where Strategy Meets Storytelling

I help organizations turn complex ideas into experiences that people can understand, connect with, and act on. This collection of work reflects more than ten years of marketing, customer experience, research, and storytelling projects across a variety of industries, with a growing focus on food, culture, and consumer behavior.

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LRN Corporation Wins Gold & Silver in Brandon Hall Group™ HCM Excellence Awards for Sixth Consecutive Year

In 2026, I contracted with LRN Corporation to lead the development of its Brandon Hall Group HCM Excellence Award submissions. I worked with LRN’s internal teams and clients to turn complex programs, creative ideas, and measurable results into compelling award narratives. The result: six awards across work with Hasbro, Howden, HP, McAfee, and Sanofi, with one Gold and five Silver awards. My role combined stakeholder collaboration, research, data synthesis, strategic storytelling, writing, and editing to help celebrate work that deserved to be recognized. Read about LRN's 2026 Brandon Hall wins
Urban city logistics route map with 3d red pinpoint marker desgin

Customer Lifecycle Mapping for a National Route-Based Services Company

Customer complaints and support tickets can tell a company what is going wrong, but they don't always explain why the same problems keep happening. Mapping the lifecycle provides that missing context. By looking at the experience from the customer's perspective, not just the internal process, it becomes easier to see why someone calls Sales instead of Support, why information gets lost between an onsite user and a billing contact, or why a customer repeatedly asks a question the business believes it has already answered.
Four colorful arrows—red, green, yellow, and blue—curve upward across a grid background, each pointing in a positive direction. The illustration represents business growth, performance improvement, increasing sales, strategic progress, or achieving organizational goals.

Winning Every Order: Using Pricing Strategy, Customer Reactivation, and Sales Enablement to Increase Order Volume

When pricing changes and seasonal demand shifts impacted conversions, I helped develop a multi-channel customer recovery strategy focused on win-back campaigns, lead nurturing, CRM segmentation, and sales support. The initiative demonstrated how existing customer data can be leveraged to drive growth without relying solely on new customer acquisition.

Hydroflow Sanitation System: Revolutionizing Portable Hygiene Solutions

In today’s fast-paced world, ensuring access to clean and efficient sanitation facilities is essential, especially in temporary or off-the-grid environments. Whether you’re managing a large-scale construction project, organizing an outdoor event, or preparing for emergency situations, reliable sanitation is a non-negotiable requirement. This is where the Hydroflow Sanitation System comes into play, offering a modern, hygienic, and sustainable solution to meet diverse needs.

Feast of The Seven Pastas // Christmas To-Go // Coppersmith Closing

Forget sugar plums and icicles and reach for sprinkles and icing instead. Boston chefs have shared their favorite holiday cookie recipes to help make the jolliest of seasons that much sweeter. From whoopie pies and eggnog snickerdoodles to Scottish shortbread, dulce de leche cinnamon cookies and toasted coconut meringue clouds – you'll want to make these additions to your dessert table or cookie swap each year. Get all 60+ recipes here... Read more Help cultivate the spirit of community this sea

Warming Winter Bevvies

Warm yourself up even as the temps drop with cozy cocktails dreamed up by the mixology masters in Boston, Cambridge, Somerville and beyond. There are a multitude of mugs, snifters, bottles and goblets brimming with holiday cheer and seasonal flavors like peppermint, orange, clove, nutmeg, chocolate and, of course, enough booze to cure whatever ails you. Take a peek at all the options below, because when the weather outside is frightful, these drinks are (always) delightful!

Beer & Salad, Surprise Besties

Beer and salad may seem like an unconventional pairing, but the greens growers at Little Leaf Farms and the peeps at Maine’s Allagash Brewing Company will convince you that the two can play together very nicely — especially as spring rolls around and you’re craving light, crisp (and, of course, delicious) flavors. As the proof is in the eating (and the drinking), they’ve created not one but two recipes that’ll put any doubts about this duo to rest.